Academic Lecture Series for the Summer Vacation of 2023

publisher:陈珂release time:2023-07-01viewed:10

Date and TimeLocationOrganizer HostKeynote SpeakerTopic
2023.7.7 14:00-15:30North510
Room Drucker)
Wenquan Building 
Department of Marketing ManagementProfessor Fei XianzhengAssociate Professor Li HongxiuCan Social Interaction Content Trigger Audience's Purchasing and Gifting Behavior? An Empirical Study Based on Live Streaming
2023.7.14 14:30-16:00North510
Room Drucker)
Wenquan Building 
Department of Marketing ManagementProfessor Fei XianzhengProfessor Shen QiaoweiLanguage of Trust: Investigating Information Cues Affecting Consumer Trust Perception and Purchase Decisions on P2P Second-hand Platforms