Vision: To build a first-class business school integrating economics, law, and management, taking firm hold in south-central China and facing the world.
Mission: Create Business Knowledge, Contribute Business Wisdom, and Cultivate Business Elites.
Value: Knowledge and Practice Bring You Truth, Honesty and Integrity Take You Far.
Strategy: Pursuing International Trends, Embracing Local Practice, Promoting School Advantages, and Delivering Responsible Management.